Susan Hoover

CO-FOUNDER, CHIEF MERCHANDISING OFFICER

Starting her career at the California Mart, as a U.S. agent for an Italian menswear manufacturer from Italy, traveling throughout U.S., Milan and Paris for trade show acquiring in-depth knowledge in wholesale biz. From there she worked running 18 women’s clothing stores driving record-breaking sales to an all high for 6 years. Recruited by a well known Art Gallery in San Francisco changed her life forever. She meant her husband who was in the booming IT Industry in the heart of the Bay Area and she leaped in full throttle with her husband in web developing. From a garage to an office of 35 employees, then opening a production office in India, she found herself living part time in India and San Francisco.

She now lives in Westport Connecticut, 45 minutes outside of NYC, running a web agency and working on Second Shout Out. They live in a cozy renovated barn mixed with family heirlooms like her husband’s grandfather’s airplane propeller hanging on their wall. She loves traveling which inspired to her start SSO. “There is so much out there but yet so scattered everywhere that I want to bring it all to one place”. She loves Jack Russell dogs, it’s the only breed she can live with because they are smart enough to know and have the balls to go for it.